Last edited by Mukus
Monday, April 20, 2020 | History

7 edition of Routledge Handbook of Strategic and Operational Sports Sponsorship found in the catalog.

Routledge Handbook of Strategic and Operational Sports Sponsorship

  • 64 Want to read
  • 22 Currently reading

Published by Routledge .
Written in English


The Physical Object
Number of Pages278
ID Numbers
Open LibraryOL7494428M
ISBN 100415401119
ISBN 109780415401111

Defining Sports Marketing the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Sports sponsorship and ambush. Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective.


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Routledge Handbook of Strategic and Operational Sports Sponsorship by Ferrand/Torrigi Download PDF EPUB FB2

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship.

From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small by: Routledge Handbook of Sports Sponsorship book.

Successful Strategies. Strategic and operational sponsorship implementation. noted that relatively little is known about the operational methods of sponsorship. Until recently, research was primarily focused on evaluating the impact of such variables as brand awareness, image and perceived.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases.

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry.

Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective Author: Nicolas Chanavat, Michel Desbordes.

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